177.8kg
of packaging waste for every person in the EU in 2023. That is 8.7 kg less than in 2022, and still 21.2 kg more than in 2013.
Sustainable packaging, checked
Packaging that earns its place on your shelf
Most packaging is sold on a word. We score it on material, end of life, certifications, carbon and the company behind it, and show you the evidence.
Why this exists
“Recyclable” on a box means almost nothing on its own. It depends on the material, on whether the country you ship to actually collects it, and on whether anyone has checked.
Buyers are asked to make a sustainability decision from a supplier’s own marketing, in a market where the words are free and the proof is not. So we do the unglamorous part: we take the data, record the certificates with their expiry dates, work out one score the same way for every listing, and publish how it was reached. You can disagree with our method, because it is written down.
- 15
- products scored
- 5
- suppliers listed
How we score packaging
Five pillars, weighted in the code rather than on this page
- Material30%
- End of life30%
- Certifications20%
- Carbon and transport10%
- Supplier practices10%
How much packaging there is
Every figure links to where it was published
50%
of the paper and 40% of the plastic used in the EU goes into packaging.
42.1%
of the EU’s plastic packaging waste was recycled in 2023. Across every material it was 67.5%, against a 2030 target of 70%.
40.4%
of the EU’s packaging waste is paper and cardboard, the largest share of any material. Plastic is next at 19.8%.
+19%
more packaging waste by 2030 if nothing changed, and 46% more plastic packaging waste: the Commission’s projection when it proposed the new rules.
Why a word on a box is not enough
53%
of the environmental claims examined in a 2020 study for the European Commission were vague, misleading or unfounded.
40%
of the claims in the same study were unsubstantiated.
42%
of the green claims on websites screened by EU consumer authorities were judged exaggerated, false or deceptive.
So nothing here counts in full on a supplier’s word. A claim we have not seen evidence for scores half, and a certificate that lapses stops counting the day it does.
See how we checkThe rules have caught up
From the text of the law, with the article to look up
2026
12 August
PFAS limits in food packaging
Food-contact packaging with 25 parts per billion or more of any single PFAS can no longer be placed on the EU market.
PFAS-free food packaging2026
27 September
“Eco-friendly” stops being enough
Generic claims such as “green”, “eco-friendly” and “biodegradable” are banned unless backed by recognised excellent environmental performance, and so are offset-based “climate neutral” claims.
Green claims after SeptemberSource: Directive (EU) 2024/825
2028
12 August at the earliest
One sorting label everywhere
Packaging carries a harmonised label showing what it is made of, matching the labels on the bins it should go in.
2030
Articles 6, 7, 24 and 29
Recyclable, reusable, less air
All packaging recyclable; at least 35% post-consumer recycled content in most plastic packaging; no more than 50% empty space in e-commerce and transport packaging; 40% of transport packaging reusable.
The packaging regulation for buyersSource: Regulation (EU) 2025/40
2040
Article 43
Less of it, per person
Each country has to cut packaging waste per person by 15% against 2018, after 5% by 2030 and 10% by 2035.
What you get
Free to use, and no account needed to browse
One number, worked out the same way for everyone
Every listing carries a score out of 100 built from five pillars. It is calculated from the supplier’s data and our checks, not written by the supplier, so two products are actually comparable.
Evidence rather than adjectives
Certificates are recorded with their scheme and expiry, and one that lapses drops the score without anyone editing the listing. A claim nobody has checked counts half until it is.
Filters that match a real brief
End of life, recycled content, minimum order, lead time, price and the country it has to reach. The things a procurement decision actually turns on, not a tag cloud.
One request, every supplier on your shortlist
Shortlist what fits and send a single brief. Each supplier gets only their own listings and your address to reply to, so nobody is told who they are being compared with.
Start with what you need it to do
Filter the catalog down to the end of life, the quantity and the country that fit your brief, shortlist what survives, and send one request to every supplier behind it.